Event Review: Event Strategy, London, May 2016

I always try, if possible, to attend an event every month. However the last few months have conspired to make it pretty hard to get out and spend a day at an event. So I was delighted that the Association of Association Executives allowed me to attend the first day of their “Event Strategy” event […]

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Using events to bring your brand to life

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event. All the ten examples should provide some food for thought for any […]

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Going Vegetarian at Events

One of my favourite columnists is the environmentalist George Monibot. He’s a rather opinionated fella (kind of helpful if you are going to write your opinions I guess) and I was particularly struck by one of his articles a few months back. I referenced the article in a piece I wrote about having a controversial KEYNOTE speaker. Basically he […]

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10 ways to ensure a gender balanced conference

I would really like you to take 2mins to watch this video. It’s a great example of the content that can be recorded for a conference, but the most important reason to watch is that this person is, in part, talking about OUR industry: many conference programmes do not reflect the gender balance of their industry. […]

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The impact of tourism in Barcelona

When a city becomes the destination for tourism it inevitable effects those who choose to live in that city. Now that I’ve moved to Barcelona I am keen to highlight the positive and negative impact of tourism. Included in ‘tourism’ of course is the world of events. The impact of a successful industry ripples prosperity across […]

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5 Things Creative Events Do

In preparation for a couple of presentations and some consultancy I’ve searched and found a whole host of innovative and dynamic events. I wanted to see if I could distill a list of the things that make them exceptional. From that search I’ve come up with five things creative events do. And here it is: Power attendees […]

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