Pivoting to digital
We will help you move your events online
Take your event online
Support your tech decisions
Create engaging digital content
Retain exhibitors and event sponsorship
Additional digital revenue streams
Welcome To Gallus Events
Gallus Events are event consultants specialising in helping you make the most of your events be they phyisical or online events.
We know how much time and effort goes into the planning and the execution of events because we have been doing it for over twenty years.
As event consultants we stay on top of the latest aspects of events by continuing to run our own events, both physical and online.
We like to walk the walk and talk the talk.
Our blog is regarded as one of the most important resources for event professionals and we have been at the leading edge of events for over a decade.
And we plan to stay there.
Hi, I'm William Thomson.
CEO and Head Event Consultant
I have over twenty years experience in dealing with every aspect of an event, have been working with and overseeing our event consultants for almost ten years.
My journey as an event consultant started after I published my first book, “Successful Events For Not For Profit Organisations” Since then, I have been regarded as a leading voice in the event industry.
I have been fortunate to work with some impressive clients, including some of the largest membership bodies in Europe. I have also worked on many commercial events, including the world’s biggest event company and one of the UK’s largest events companies.
I ran my first online event in 2008 and my first paperless event the same year. As a Meeting Designer, and past Curator of Europe’s first Event Technology event, I work at the cutting edge of events.
I have built up a vast knowledge of the business of events. Very few events consultants have been able to see the inner workings of over forty different events companies.
Spreading my knowledge and experience is what drives me as an events professional. I have presented on various aspects of events across the World and I am regularly quoted in the event industry press. I have written articles for many of the top events publications.
My blog is regularly listed as one of the most influential resources for events professionals and I am very proud that we are regarded as one of the best event consultants in the UK.
We are passionate about events
Our recent clients
Event Health Check
After attending your event, William presents a detailed report covering over fifteen aspects of your event. These include logistical aspects as well as analysing the engagement, interaction and amplification of the event. Of course, this isn’t a simple analysis. Each section comes with specific, tailored and practical solutions — a guaranteed way to improve and future proof your next major event.Find out more
The world of events is changing, and every organisation has to ensure that they are not only keeping up with that change but are preparing for the future. Over several days William will analyse every aspect of your events department. Using his tried and tested Six S Review, William shines a light into every aspect of your events.Find out more
William will deliver an exceptionally detailed report on almost any aspect of an individual event, group of events or your overall events business. From analysing the customer journey through to redesigning your programme, William can offer guidance, passion and vision. His reports are practical and always come with a detailed timeline showing quick wins and longer-term goals.Find out more
FREE 30min call with William
No commitment call to discuss any aspect of your events
Hear what our clients have to say
"We now have a new model for future events and demonstrated an ability to engage with our members in new and exciting ways. This was only achievable by working with William's team at Gallus Events"
Nicky ChristmasFounder and Editor / Practically Perfect PA
"We wanted to create a dynamic, creative and innovative event that delivered top quality content. We wouldn't have been able to deliver this type of event without the support and direction from Gallus Events. I must say that working alongside their team I learned a tremendous amount”
Sallie CoventryPortfolio Director / IBTM Events, Reed Trave, Exhibitions
"Gallus Events detailed consultancy hit the nail on the head. By adopting their planned and strategic approach to the content, for all of our seven shows, the educational programme will play an important role in increasing the number of visitors and hosted buyers to our shows. It will also play a role in recruiting, recapturing and retaining exhibitors."
Debra DawsonChief Executive / Design Business Association
“William worked with the DBA to do our event consultancy in 2012 bringing his knowledge and experience to bear on our events programmes working with us to address the challenges when introducing new systems and processes to the way we work. I’m delighted to say that coupled with an extremely hard-working and talented events team at the DBA, 2013′s programmes are delivering against our strategic aims, attracting much higher numbers of delegates and generating far greater levels of profitability. Want to know the secret? Hire William. We recouped our investment on one event alone.”
"After many years of delivering a routine annual conference format, the BDA decided a complete review of its leading event was required. The feedback has been immensely positive and other associations are now asking us how we did what we did. This shows we have delivered something truly innovative and ground breaking, something we are very proud of."
Faye LeviMarketing Manager / The CFA Institute
"The CFA institute use UK event consultancy company Gallus Events: "We’re all so pleased to see the results of William's strategy come to fruition. We not only saw a big increase in the number of paid delegates, but also in the awareness and traffic to our event site. There's still a lot more that we can do, and I'm sure William's suggestions will be invaluable"
Laura HardieEvent Co-ordinator / Association of Project Safety
"I just wanted to drop you a note to say thank you so much for the last couple of days. For the last 6 months I have felt like I am on a treadmill that I couldn’t get off, but now I can (well after some more hard work but I see the light at the end of the tunnel). You have put the fire back in my belly, so thank you and I am excited to see what the coming months bring working with your proposals"
Kathryn ClarkEvent Manager / NHS confederation
"Whilst we have a successful annual conference, we are keen to bring in new ideas to keep the audience engaged and for them to come back year on year. William has delivered a number of workshops for us, giving staff the tools and confidence to plan new and innovative sessions. He has been able to adapt the workshops to meet the needs of the participants. We are still in the early days of planning the 2016 event, but the added value and impetus these workshops have brought to the table, will ensure the continued success and growth of our annual conference"
Nikki SimpsonBusiness Manager / PPA Scotland
"William was a massive help to me, giving a second, well-informed perspective not only my events programme but my approach to sponsorship. His fantastic ideas have made me rethink my strategy and I will be making a great deal of changes! I can’t recommend William highly enough and look forward to working with him again in the future"
Emma BossomBusiness Development Director / Royal Aeronautical Society
"Thanks to support from Gallus Events we have been able to review the structure of our events team and our event management processes. We have been able to implement best practice models to achieve greater levels of success and deliver enhanced value for our members."
Fraser AllenManaging Director / White Light Media
"I've been working with Gallus Events on an ambitious new whisky festival, to be launched off the back of our World Whisky Day project. I’ve been hugely impressed by the creative thinking that William and his team bring to the process – they have a wealth of ideas for turning every aspect of an event into a talking point that engages and excites the audience. They're also very strong on the practicalities of event management and have a refreshing commitment to delivering profit – as well as remaining flexible and able to tailor their service according to changing circumstances. Recommended!"
Jary Bass/ AO Foundation
"Having Gallus Events interact with many different stakeholders within our organization helped us to discover the opportunities to strengthen our event teams. Following the consultancy we can more easily see the synergies among our event teams. We have been able to ensure alignment, improve efficiency and increase the value of our educational offering.”
Richard NichollHead of Conferences / Royal Aeronautical Society
"William delivered the “Creatively Engaging a Conference Audience” training course in house for the RAeS to help us develop a more creative approach to our learning events. The session was very interactive and engaging and our conference producers learned a great deal from the day. Highly recommended”
Sharon GunnCommercial Director / ICAEW
“Unlike any association events professional I have ever met. William displays a uniquely practical and strategic approach to events. He made a significant impact at the ICAEW”
Michael CooganDirector General / Council of Mortgage Lenders
“Within five days at the CML William had created a road map for change which led to a year on year increase in profit and delegate attendance.”
Pauline CoulterCommercial Director / Association of Corporate Treasurers
“Over that last six months William has been our ‘go to guy’ if we are challenged in any area within our events business. This year William has already helped us integrate a Mobile App for our annual event and Social Media across our business.”
Nigel SteffensChief Executive / FESPA
“William was our keynote speaker at our annual General Secretary event in and is helping all our 28 associations make the most of their events. He is a truly inspirational figure in the world of events.”
Claire DavisDeputy Chief Executive / Association for Art History
"We worked with William (Gallus Events) towards improving and growing our audience and market for our Annual Conference. It was a hugely insightful and productive process that benefited greatly from Williams expertise and generosity with ideas and approaches. It's been great working with you, I've learned a lot and would be happy to work together again in the future.”
William in the press
Regularly quoted across the events industry press and beyond
Bizzaboo’s 20 Must Read Event Management Blog’s include William’s Gallus Events Blog
Capttera 16 Event Resources to Plan Your Next Event include William’s Gallus Events Blog
William’s interview with Eventbrite on Running an #EventTech Event
Overcoming Event Technology Fears in Exhibition news
William’s contribution to Event Tech article in Event Magazine
William was interviewed by Kongres Magazine about Meeting Design (page 34-35)
Evenz Hub Top 20 Event Blogs
Endless Events 40 Outstanding Event Industry Blogs
PCMA Convene “Hacking Homelessness”
PCMA Convene “Can the Meetings Industry Hack Homelessness”
The Ultimate Guide to Event Management Blogs
Smart meetings “How a Hackathon can move beyond a cliche”
Raconteur’s “Four technologies to change events”