It’s not often that an an event, attended by a few hundred people, makes it into the the list of the biggest stories of the week. However, this week one of the top stories surrounded the Presidents Club Dinner as detailed by the FT, which was held at the Dorchester Hotel on the 18th January. […]
Reviewing the current processes and procedures who is your competition? what is your organisation’s Unique Selling Point? reviewing your data identifying your target market Fundamentals of event marketing, sales and sponsorship power of social proofing and how to add that to your events making your event memorable and your messages ‘sticky’ leveraging your organisation’s USP […]
Whenever we attend events let’s be “great” delegates. How hard can this be? It is easy to assume that conference delegates know what to do when they attend your event. Of course some attendees do know how to make the most of their time, however, most of our attendees could do with some more support […]
We’ve had a great response so far to our creative events training courses, which we are running throughout September, October, November and December in the UK. In the short post I wanted to link to the four training programmes. It’s not hard to find an events training course but we believe it is hard to […]
Staying on top of everything that changes in the events industry is a job in itself, never mind actually organising events. We operate in one of the most dynamic industries. The possibilities of event technology seem to change almost every day. How attendees learn, engage and network is being rewritten by every new piece of […]
One of the earliest conversations I had with the Director General, at one of the associations where I worked, was to “advise” him that he should never again, chair one of our conferences. You can imagine how this went down! Especially as I’d only been working there a few weeks. And before you ask, I […]