tips on organising an amazing event

How to run an amazing event an overview of what the best events do

I would like to think that anyone can learn how to run an amazing event. Even if you are running an annual general meeting, a staff away day, an exhibition, product launch or a conference I see no reason that it can’t be an amazing event. As an industry we have to move away from […]

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creating an exhibition

Exhibition fundamentals and how to create the right type of exhibition

In this post I will cover the exhibition fundamentals that should underpin every exhibition.  I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some […]

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Presidents Club an event industry response

It’s not often that an an event, attended by a few hundred people, makes it into the the list of the biggest stories of the week. However, this week one of the top stories surrounded the Presidents Club Dinner as detailed by the FT, which was held at the Dorchester Hotel on the 18th January. […]

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Event sponsorship the need to get creative

Reviewing the current processes and procedures who is your competition? what is your organisation’s Unique Selling Point? reviewing your data identifying your target market Fundamentals of event marketing, sales and sponsorship power of social proofing and how to add that to your events making your event memorable and your messages ‘sticky’ leveraging your organisation’s USP […]

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