To be recognised as true professionals #eventprofs have to adopt more tools: we have to act and be seen to be more professional. Looking at the Event Canvas is a great place to start. Many professions are defined by the tools they use. Just imagine if a car mechanic slipped under the hood of your […]
The Edinburgh International Magazine Festival has the potential to re-imagine an international festival by focusing on the communities built around that most accessible of print media: the magazine. For the past few months I have been supporting the Professional Publishers Association in Scotland to re-imagine “Magfest”, their annual conference, a great annual event held in […]
I spoke at IBTM in Barcelona (you can read the “review” here) at the end of November on one of my favourite topics, Meeting Design or fresh formats for conferences. The session was entitled “Fresh Formats and Engagement” and I thought it would be worth doing a blog post around the key points from my session […]
November is always a busy month for event organisers in the event industry. Whether we are trying to shoe horn in a few events before peoples minds start to wonder to the festive period or maybe we are upping the marketing for our events in the first quarter of the following year, November can be […]
I would like to think that anyone can learn how to run an amazing event. Even if you are running an annual general meeting, a staff away day, an exhibition, product launch or a conference I see no reason that it can’t be an amazing event. As an industry we have to move away from […]
In this post I will cover the exhibition fundamentals that should underpin every exhibition. I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some […]