I would like to think that anyone can learn how to run an amazing event. Even if you are running an annual general meeting, a staff away day, an exhibition, product launch or a conference I see no reason that it can’t be an amazing event. As an industry we have to move away from […]
In this post I will cover the exhibition fundamentals that should underpin every exhibition. I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some […]
I was asked my GEVME a great event marketing and management platform to contribute to an article about relieving stress before an event. The advice from the experienced planners is very useful in removing pre event stress from the stressful job of an event professional. Try and relax, picture a good event and try and […]
It’s not often that an an event, attended by a few hundred people, makes it into the the list of the biggest stories of the week. However, this week one of the top stories surrounded the Presidents Club Dinner as detailed by the FT, which was held at the Dorchester Hotel on the 18th January. […]
Reviewing the current processes and procedures who is your competition? what is your organisation’s Unique Selling Point? reviewing your data identifying your target market Fundamentals of event marketing, sales and sponsorship power of social proofing and how to add that to your events making your event memorable and your messages ‘sticky’ leveraging your organisation’s USP […]
Whenever we attend events let’s be “great” delegates. How hard can this be? It is easy to assume that conference delegates know what to do when they attend your event. Of course some attendees do know how to make the most of their time, however, most of our attendees could do with some more support […]