Presidents Club an event industry response

It’s not often that an an event, attended by a few hundred people, makes it into the the list of the biggest stories of the week. However, this week one of the top stories surrounded the Presidents Club Dinner as detailed by the FT, which was held at the Dorchester Hotel on the 18th January. […]

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Event sponsorship the need to get creative

Reviewing the current processes and procedures who is your competition? what is your organisation’s Unique Selling Point? reviewing your data identifying your target market Fundamentals of event marketing, sales and sponsorship power of social proofing and how to add that to your events making your event memorable and your messages ‘sticky’ leveraging your organisation’s USP […]

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Creative Events Training

We’ve had a great response so far to our creative events training courses, which we are running throughout September, October, November and December in the UK. In the short post I wanted to link to the four training programmes. It’s not hard to find an events training course but we believe it is hard to […]

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Be an event creative

Staying on top of everything that changes in the events industry is a job in itself, never mind actually organising events. We operate in one of the most dynamic industries. The possibilities of event technology seem to change almost every day. How attendees learn, engage and network is being rewritten by every new piece of […]

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