Flight shaming in the events industry

A throw-away trend or something that will shape our events, how should we view flight shaming in the events industry? In December 2019 I travelled to Madrid to attend the Sustainable Innovation Summit, an official side event at the COP 25UN Climate Change Conference. I was very keen to find out what sustainability professionals thought […]

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How sustainable was COP 25 Madrid

The UN Climate Conference took place in Madrid in Dec 2019. I decided to travel down from Barcelona to find out how sustainable was COP 25?     It is no surprise that yet again, we have another climate gathering that we can list as a missed opportunity. There never seems to be enough of an […]

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catchy event copy

Write Catchy Event Copy

In a world of keyword searches and sponsored content, William asks, have we lost the ability to write catchy event copy? There will always be a place for well written copy. The text you write has to jump from the page. It has to excite and engage. And it has to know its purpose: to […]

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Where to start with online events

There is no getting away from it. If you have an events business you simply must start looking at online/digital elements of your event. But where to start with online events? One of the busiest areas for our consultancy this year has been around online events. It’s also been a topic that I’ve been speaking […]

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