creating an exhibition

Exhibition fundamentals and how to create the right type of exhibition

In this post I will cover the exhibition fundamentals that should underpin¬†every exhibition.¬† I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some […]

Read More

How to add an exhibition to a conference

Throughout my events career (now spanning 20 years) the biggest financial successes I’ve had have been when helping clients to add an exhibition to an established conference. How to add an exhibition to a conference Adding an exhibition to an established conference is still a common approach in the events industry. If it works it […]

Read More
exhibitions best practice

Exhibitions and how to stand out

Excite don’t just exhibit I attended IBTM in Barcelona last year (as I always do as it’s my local show) and it looked very much like it always does. That’s not a bad thing as IBTM is a good looking show and a bit of familiarity helps when you are trying to find your way […]

Read More