Our major success was encouraging the CCS to maintain a revenue-generating objective while supporting them to retain a significant amount of pre spent commercial income.
As soon as we were engaged we undertook a structured process of educating the events team on virtual events. Initially, we covered:
How to create great content online and the new rules for digital engagement
How to ensure stakeholders make great connections online
How to create great coverage for commercial partners at the virtual event
Throughout four months, Gallus Events helped the CCS to design their multi-stage, multi-format event for a digital audience.
We advised the Conference Committee to run their virtual event on a similar timeline as their previous physical event. This was to ease the transition for stakeholders already engaged (and booked to attend and exhibit) in the physical event.
We quickly shortlisted and stress-tested several virtual event platforms, while supporting the redesign of all of the content. We advised the CCS events team to shorten sessions, use a host and offer more variety in the way content was delivered.