Many event organisers and event companies are seeking out the best online training courses for online events and there are a lot on offer. We have searched far and wide to find the five best training courses for online events.
We have five great options for any event planner who wants to re-skill to be able to run great online events.
In selecting these courses we judged them on the following criteria:
Run by organisations not trying to sell you something else. There are lots of free resources out there, but they tend to be designed to lead you to buying something else. We wanted to find courses that were 100% focused on delivering great content. We didn’t want the online events training to be clouded by, or influenced by, certain providers who are normally trying to sell you THEIR platform!
Run by organisations who have been talking about hybrid or online events for a while. “Have you noticed that everyone is suddenly an online expert?” a leading events news editor said to me recently. A similar feeling was expressed by a client who reflected, “it is easy to get advise about going online, the trick is finding the right advice”
So we thought, let’s start with people who have been supporting the idea of digital for a long time (that quickly, and in our view quite rightly narrowed the field)
Run by organisations with a great reputation for learning. Again, this narrowed the field. There are people who have been running their own online events and are now offering their own training. Well, that’s not good enough for us. We needed proof that they have experience of structuring learning and delivering engaging content. In the main the trainers delivering these courses, are people doing online events, not just talking about online events.
No free courses. I know this may not be popular for some, but we decided to look only at paid for training courses. We had to be confident that the training would be of a high standard, and the trainers would stay the course. As one of my speakers said during my last online event: “to get to the next level you will have to pay at the next level”
So here they are: The five best online training courses for online events
Pivot Your Events to Digital
This is unquestionably the most detailed online events training course available. It is a twelve module course that will take three months to complete. Included in the premium element are live interactions including 1.2.1s with the trainer and a stack of templates and documents.
The main objective when designing the Pivot Your Events to Digital course was to support students to be able to return the investment BEFORE the course was over.
To do that making a profit from online events is at the heart of the course. The content is designed to help organisers and organisations to run successful online events that generate revenue.
It would have been easy to put a six week course together that scratched the surface of online events, but this is an exceptionally deep dive look at online events, structured to make sure that when students graduate they will be ready to lead the digital events revolution.
Cart closes 31st May and there are only 50 places! So check this one out now!
DURATION: 12 weeks (with a four week break over August)
PCMA’s Digital Event Fast Track
PCMA have offered certification in online events for several years.
In general they provide great training and run fantastic events for event professionals.
The Digital Event Fast Track course is definitely a good introduction course to online events.
It clocks in at a pricy, around $80 an hour, but it certainly covers some of the key areas like strategic planning, user experience and delivery. You can be assured of some good quality training whenever you see the PCMA logo!
DURATION (or hours): 7 hours
meeting design institute: Design interactive online and hybrid meetings, conferences and events
The meeting design institute have been pioneering hybrid events for as long as I have. It is great to see them offer a variety of courses for online events, we have included their most detailed offer.
On their website they say: “Online meetings are not webinars but online gatherings where real people learn, network and enjoy a good time” And they are right!
There are a few things that have given us confidence to include them in our list. They clearly know the difference between bog standard webinars and proper kick ass online events. And this course looks to deliver!
Maarten Vanneste is the trainer and he certainly knows his stuff!
DURATION (or hours): 18 hours
Event Leadership Institute – Virtual Event & Meeting Management Program
From their website: “This course is designed for industry professionals who are looking to build on their existing event management skillset and experience by learning the fundamentals needed to plan and manage virtual events”
The Virtual Event & Meeting Management Program is a six week course looks to pad out an event organiser’s knowledge of online events in basic key areas like data, marketing and platforms. The modules pack a punch with lots of exciting areas to be covered and the leader of the course has a very sound technical background.
DURATION: Six weeks
Digital Event Strategist [DES] certification course
This is PCMA’s premium product for online events and the second time PCMA has made it into our list.
The DES course leads to certification, which can be seen as an important bonus for many attendees. The DES course offers two ways to get involved, the live, seven-week, interactive course, or a self-paced course. There are ten strong and well structured modules.
I have spoken for PCMA on online events and they have had a strong online element at their big events, so I am very confident to suggest that this will be a good course.
DURATION: Seven weeks[pexblogposts pex_attr_title=”Want some more online events stuff?” pex_attr_cat=”63″ pex_attr_layout=”columns” pex_attr_number=”9″ pex_attr_columns=”3″][/pexblogposts]
At the Event Innovation Summit in Barcelona in October a charming Spanish Gentleman and I got speaking about hashtags. As you do! He said he had seen the Event Innovation Summit hashtag being used and advertised but wasn’t sure exactly why the organisers and everyone else would use it. I very briefly said they are great and I have been going on about hashtags for a while!
We then started talking about EIBTM. He said “how can I get the most from the #eibtm? I said that would depend form what perspective he looked from. Was he talking as:
- an attendee
- an exhibitors
- a speakers or
- the organiser
Using EIBTM as an example he wanted to understand exactly how a hashtag if used properly could add value to his next event. I said I would drop him a note. And here it is in Blog format. I’ve looked at how each stakeholder could use the event hashtag to best effect.
How to get the most out of the #eibtm (or any event) hashtag
Now I am using the #eibtm hashtag as a live example but the outline really could be relevant for ANY event hashtag.
And I will look at how each stakeholder can use the hashtag to get more value from the event. With one week to go to EIBTM I would love to see an increased awareness of how useful the tag could and should be. So please feel free to forward on the Blog.
So first up and most importantly: how attendees should make the most of an event #tag
1.Use it to keep up to date. As we build up to the event the hashtag is a great way to find out more about the event in an easy, hassle free way. At a large event there is a lot going on. If you want to stay on top of what’s happening simply FOLLOW THE HASHTAG. Following the #tag is easy. Just type it into the search function in Twitter and save the search.
2. Use it to help you network. Most of the people and organisations using the hashtag in the run up to the event will be attending. You can use the #tag to help make the most of your time at the conference.
– Is there anyone who is ‘talking your language?’
– Is someone they tweeting about the areas that you want to know about?
If so why not contact them and ask to meet up? The hashtag is a great way to open up communication with people outside of your network who have similar interests.
3. Use it to help you decide what to do at the show. You have a whole host of choices at a show the size of EIBTM. It is impossible to go to every stand or to see every speaker. So use the hashtag to help you make those decisions. If you aren’t sure about a session why not see if that speaker has tweeted using the hashtag? (in the speaker section below I will cover what they should be tweeting about) If they have tweeted I would say he/she is more likely to have put more effort into their engagement and involvement with the show. The same goes for exhibitors. As an attendee I will be using the hashtag as a pointer to the sessions I should attend and the stands I should visit.
How speakers should make the most of an event #tag
1. Use it to provide more learning. It is unlikely that any speaker is really able to get everything over to those gathered to listen to her during their short session. So use the hashtag as a way to point to extra content. It’s a great way to get people to do a bit of prep before they attend your session – perhaps a blog on the issue you are covering or other content related to the session.
2. Use the hashtag to engage with your audience. Jump on the hashtag and use it to check and tailor the content you are covering. Ask your potential audience. After your session use it to see if you missed anything out of your session as well as highlighting more content related to your session.
3. Use it to promote your session. You want the right people at your session so use the hashtag to tell people who that is and why they should attend your session.
How exhibitors should make the most of an event #tag
1. Generate leads. Follow people who use the hashtag. Retweet their great content. Start engaging with attendees before the event. Try to make sure that the people who arrive on your stand already know who you are and more importantly that you have taken the time to know who they are.
2. Shorten your sales pipeline. Use the hashtag to see who is attending the event. You won’t have a complete list from the organisers so use the hashtag to find out. Find out a bit more about their business via their Twitter profile. Contact them if they are relevant, if you think you can really help them. With this proactive approach you could have them arrive on your stand to discuss the proposal you’ve already worked on.
3. Don’t just highlight that you are taking a stand but highlight why people should seek you out. Upload links to content using the hashtag. Demonstrate that you understand your clients business by commenting and retweeting.
Use it to prove that you are committed to your customers and serious about doing business at the show.
How organisers should make the most of an event #tag
This is the simple part. As organisers we can add so much value to our events if we lead on use of the hashtag. This link explains how organisers can best use the hashtag in detail.
But in general all we have to do is promote the benefits (like I’ve listed above) to our stakeholders. When people use our hashtag there is so much in it for us so we have to put that bit more into it. We have to educate and inform. And most importantly we have to lead and demonstrate that we really know what not only we are talking about but what our attendees, exhibitors and speakers want to talk about.