Social media complacency at events?

How are you currently using Social Media at your events? I know we are all using Social Media at our events and I hope that this blog post doesn’t seem too trite. But I’d like to question are we all really using it to its full potential? So let’s look at the role of Social […]

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Content Marketing Strategy for Events

A content marketing strategy for events is well supported by a strategic and tactical use of Social Media. Many event businesses are realising the importance of developing a content marketing strategy. This post is about how best to deliver that content marketing strategy. How do we deliver a content marketing strategy for events? The answer to that – […]

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Eurovision a meetings organisers dream gig!

Make Your Conference More Like Eurovision In an interview with one of the UK Event Magazines back in 2011 I was asked “if you could organise any event in the World what would it be?” I pondered. The World Cup Final? Glastonbury? The Hogmanay celebrations in Edinburgh. No “Eurovision” my unequivocal answer. It would have […]

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Supporting delegates to use Social Media

What’s in it for the delegate? I’ve opened up with this questions because as obvious as it seems I don’t think event planners every really ask it. We tend to just take it for granted that our attendees will tweet about their engagement and their experiences at our event. We have to make our attendees […]

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