Content Marketing Strategy for Events

A content marketing strategy for events is well supported by a strategic and tactical use of Social Media. Many event businesses are realising the importance of developing a content marketing strategy. This post is about how best to deliver that content marketing strategy. How do we deliver a content marketing strategy for events? The answer to that – […]

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10 Must Have Event Organizer Skills

What skills must an event organizer possess to do a kick ass job? I’ve been organising events since 1996 and those events – as a whole – haven’t changed that much. I wish I could day the same for myself! Conferences, exhibitions, festivals, road-shows, gala dinners, award ceremonies are all much the same as they […]

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Has it ever been harder to do event marketing?

Event Marketing has surely never been harder Now I write “never” but I suppose that only goes back to 1996 when I started running events. So with that caveat I am bold enough to state the following as a fact: marketing an event has never been so perspiring and perplexing an experience. And it is […]

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