Social media complacency at events?

How are you currently using Social Media at your events? I know we are all using Social Media at our events and I hope that this blog post doesn’t seem too trite. But I’d like to question are we all really using it to its full potential? So let’s look at the role of Social […]

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Content Marketing Strategy for Events

A content marketing strategy for events is well supported by a strategic and tactical use of Social Media. Many event businesses are realising the importance of developing a content marketing strategy. This post is about how best to deliver that content marketing strategy. How do we deliver a content marketing strategy for events? The answer to that – […]

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OPENING UP THE EVENT DATA TREASURE TROVE

There a treasure trove of event data just waiting to be raided! If there is a mine to be mined then Event Technology is the spade and the shovel. With the proper use of event technology no longer do we have to rely solely on feedback forms and testimonials as our only event data source. The […]

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Eurovision a meetings organisers dream gig!

Make Your Conference More Like Eurovision In an interview with one of the UK Event Magazines back in 2011 I was asked “if you could organise any event in the World what would it be?” I pondered. The World Cup Final? Glastonbury? The Hogmanay celebrations in Edinburgh. No “Eurovision” my unequivocal answer. It would have […]

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Overcoming the event technology barriers

How to overcome the event technology barriers at your next event We’ve all been there. We have some great technology available before or at our event that no one is using. We’ve all been in this position because persuading attendees to engage with technology is a mountain of a challenge and one that we all […]

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