Social media complacency at events?

How are you currently using Social Media at your events? I know we are all using Social Media at our events and I hope that this blog post doesn’t seem too trite. But I’d like to question are we all really using it to its full potential? So let’s look at the role of Social […]

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Content Marketing Strategy for Events

A content marketing strategy for events is well supported by a strategic and tactical use of Social Media. Many event businesses are realising the importance of developing a content marketing strategy. This post is about how best to deliver that content marketing strategy. How do we deliver a content marketing strategy for events? The answer to that – […]

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A pragmatic approach to association events

When I’ve run event departments in associations I have always found success from events came in many forms. Large conferences and exhibitions can be successful association events but so too can events where every speaker session is paid for by sponsors and exhibitors. Association events with a long lead in-time and massive pre engagement from […]

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