The power of event data

Event data is my new best friend this year. We have to use technology to collect it and help us to use it. Most Event Planners would agree that collecting data from their event is very important. In fact they’ve probably been saying that for years and most of them would have been collecting some […]

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Time for the conference revolution!

Just where is our audience going? That is a question now being forced upon commercial conference companies, trade associations and publishers as their attendance numbers decrease, their revenue from sponsors and exhibitors disappear and the impact of their conferences diminish. It’s hard to say this being a dyed in the wool conferences man but it […]

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Supporting delegates to use Social Media

What’s in it for the delegate? I’ve opened up with this questions because as obvious as it seems I don’t think event planners every really ask it. We tend to just take it for granted that our attendees will tweet about their engagement and their experiences at our event. We have to make our attendees […]

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5 little ways to improve events

This blog is dedicated and inspired by Adrian Webster of “Polar Bear Pirates” fame. Adrian presented at Association Congress in London on the 11th December. Like most great speakers I felt he was saying things specifically designed for my ears. But of course that’s not true. The best speakers just make you think the particular […]

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