Upscaling your event

It’s a dream scenario. Your event has been steadily growing for a few years adding a few score new delegates or visitors every 12 months. You’ve upsized your hotel space a few times and this year is the big move to the conference centre or the exhibition hall. You are ready to mix it with […]

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Content Marketing Strategy for Events

A content marketing strategy for events is well supported by a strategic and tactical use of Social Media. Many event businesses are realising the importance of developing a content marketing strategy. This post is about how best to deliver that content marketing strategy. How do we deliver a content marketing strategy for events? The answer to that – […]

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Tech Fest 2014 – A Love Byte

Tech Fest – A Love Byte takes place on the 20th June. And like any event planner the lead up to the event is a stressful time as I find myself finalising what seems to be a growing list of things to do. It’s at times like this I really do wonder why we put […]

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The power of event data

Event data is my new best friend this year. We have to use technology to collect it and help us to use it. Most Event Planners would agree that collecting data from their event is very important. In fact they’ve probably been saying that for years and most of them would have been collecting some […]

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Conference participants – formally known as the audience

Let’s engage our conference participants! Below is a “chairman’s summary” and the embedded slide deck of a fantastic session delivered by Jez Paxman from Live Union at Who Stole My Audience which took place in London in April. How to identify the real value for your audience Ensuring your audience actively participate in your conference is […]

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