Content Marketing Strategy for Events

A content marketing strategy for events is well supported by a strategic and tactical use of Social Media. Many event businesses are realising the importance of developing a content marketing strategy. This post is about how best to deliver that content marketing strategy. How do we deliver a content marketing strategy for events? The answer to that – […]

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A pragmatic approach to association events

When I’ve run event departments in associations I have always found success from events came in many forms. Large conferences and exhibitions can be successful association events but so too can events where every speaker session is paid for by sponsors and exhibitors. Association events with a long lead in-time and massive pre engagement from […]

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The power of event data

Event data is my new best friend this year. We have to use technology to collect it and help us to use it. Most Event Planners would agree that collecting data from their event is very important. In fact they’ve probably been saying that for years and most of them would have been collecting some […]

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Conference participants – formally known as the audience

Let’s engage our conference participants! Below is a “chairman’s summary” and the embedded slide deck of a fantastic session delivered by Jez Paxman from Live Union at Who Stole My Audience which took place in London in April. How to identify the real value for your audience Ensuring your audience actively participate in your conference is […]

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