Upscaling your event

It’s a dream scenario. Your event has been steadily growing for a few years adding a few score new delegates or visitors every 12 months. You’ve upsized your hotel space a few times and this year is the big move to the conference centre or the exhibition hall. You are ready to mix it with […]

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Content Marketing Strategy for Events

A content marketing strategy for events is well supported by a strategic and tactical use of Social Media. Many event businesses are realising the importance of developing a content marketing strategy. This post is about how best to deliver that content marketing strategy. How do we deliver a content marketing strategy for events? The answer to that – […]

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OPENING UP THE EVENT DATA TREASURE TROVE

There a treasure trove of event data just waiting to be raided! If there is a mine to be mined then Event Technology is the spade and the shovel. With the proper use of event technology no longer do we have to rely solely on feedback forms and testimonials as our only event data source. The […]

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Conference participants – formally known as the audience

Let’s engage our conference participants! Below is a “chairman’s summary” and the embedded slide deck of a fantastic session delivered by Jez Paxman from Live Union at Who Stole My Audience which took place in London in April. How to identify the real value for your audience Ensuring your audience actively participate in your conference is […]

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Eurovision a meetings organisers dream gig!

Make Your Conference More Like Eurovision In an interview with one of the UK Event Magazines back in 2011 I was asked “if you could organise any event in the World what would it be?” I pondered. The World Cup Final? Glastonbury? The Hogmanay celebrations in Edinburgh. No “Eurovision” my unequivocal answer. It would have […]

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