The Future Assistant - Bringing a blog to life

Innovative formats

In February we gathered 200 personal assistants for a two day conference in a nightclub. Yes, that’s right. A conference in a night club. Our client Practically Perfect PA is Europe’s largest blog for Personal Assistants and their brief was to create a unique, informal and dynamic environment. We searched high and low and far and wide across London before settling on Proud in Camden. PPPA wanted to bring their blog “to live” so we created a live experience for the subscribers that matched their experience and engagement with the online content. We had to bring a dynamic and innovative blog to life. The type of challenge we love! Read what our client thought of the event.