Flight shaming in the events industry

A throw-away trend or something that will shape our events, how should we view flight shaming in the events industry? In December 2019 I travelled to Madrid to attend the Sustainable Innovation Summit, an official side event at the COP 25UN Climate Change Conference. I was very keen to find out what sustainability professionals thought […]

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How sustainable was COP 25 Madrid

The UN Climate Conference took place in Madrid in Dec 2019. I decided to travel down from Barcelona to find out how sustainable was COP 25?     It is no surprise that yet again, we have another climate gathering that we can list as a missed opportunity. There never seems to be enough of an […]

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3 ways to personalize your event reminders

3 Great Ways To Personalize Your Event Reminders

Every event planner or organizer knows that event reminders can cut down on no-shows and increase attendance. Whether the event requires an RSVP or not, event reminders can be a great way to keep attendees engaged and informed beforehand. Event reminders work: however, not all event reminders are effective. One way to increase the usefulness […]

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catchy event copy

Write Catchy Event Copy

In a world of keyword searches and sponsored content, William asks, have we lost the ability to write catchy event copy? There will always be a place for well written copy. The text you write has to jump from the page. It has to excite and engage. And it has to know its purpose: to […]

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