Tailored Event Consultancy
A strategic review of your organisation's events department
Events is a specialist area. Events are mix of marketing, sales, communications, logistics, planning and execution and Gallus Events are here to help. Our consultancy can point out the gaps in your event delivery or analyse your processes and procedures to ensure you are delivering value to your customers. We can evaluate your content and use meeting design to improve your meetings. By evaluating and benchmarking your events we will support you to fully understand the potential of your events.
Strategic Events Review
Our consultancy is structured around tools that we have developed including our ‘Benefits Ladder’, ‘The Nine Steps in Event Management’ and our ‘Six S review’. These tools and our experience allow us to very quickly deliver value. Our ‘Strategic Events Review’ normally takes between three to five days.
Gallus Events will work with your team to look across your events or we can look specifically at one area on an individual event. You may want Gallus Events to look at how to:
- best integrate social media into your events
- maximise networking
- take your congress online
- support your event technology decisions
We can also cover other areas such as:
- event generation
- event marketing
- increasing sponsorship
- and cost control
Concentrated consultancy works exceptionally well when an organisation is determined to improve one large event or approach one particular aspect across all of their events. Check out our testimonials and our recent projects for more details.
Event Consultancy – commercial event businesses
Gallus Events are able to help startup event businesses as well as experienced events companies. Gallus Events are able to look at your events like no one else. We can train or help your experienced events staff to look at restructuring your events. We can work with you to target a new market or improve the events you already organise. We are there to fill in any gaps and provide the knowledge to advise your events team.By providing tailored training, meeting design or event consultancy Gallus Events have supported the following commercial event businesses: AramCo, Concerto Group, Reed Exhibitions, Sage Publishers.
Event Consultancy – associations
No one quite understands association events like Gallus Events. We appreciate the unique environment within associations. All three of our Event Consultants have run association event departments. Our Event Consultants therefore instinctively understand the challenge for your association as you strive to offer as much value as possible with the budgetary constraints of a not for profit organisation. The majority of our consultancy has been supporting Event Managers and Director Generals in all sizes of UK association and large international associations including, in recent years, the Institute of Engineering and Technology, the British Dietetic Association, the Design Business Association, Association of Project Safety, The NHS Confederation and the European Wind Energy Association.
Our blog posts
Not every conference (or similar event) bothers with giving speakers feedback. And they should. It’s one of the easiest things to […]Read More ›
I have event manager friends who, at the end of every event, receive hugs and high fives from their attendees. […]Read More ›
From Commercial and Association Clients
We now have a new model for future events and demonstrated an ability to engage with our members in new and exciting ways. This was only achievable by working with William's team at Gallus Events.
After many years of delivering a routine annual conference format, the BDA decided a complete review of its leading event was required. The feedback has been immensely positive and other associations are now asking us how we did what we did. This shows we have delivered something truly innovative and ground breaking, something we are very proud of.
Nicky ChristmasFounder and Editor / Practically Perfect PA
"We wanted to create a dynamic, creative and innovative event that delivered top quality content. We wouldn't have been able to deliver this type of event without the support and direction from Gallus Events. I must say that working alongside their team I learned a tremendous amount”
Sallie CoventryPortfolio Director / IBTM Events, Reed Trave, Exhibitions
"Gallus Events detailed consultancy hit the nail on the head. By adopting their planned and strategic approach to the content, for all of our seven shows, the educational programme will play an important role in increasing the number of visitors and hosted buyers to our shows. It will also play a role in recruiting, recapturing and retaining exhibitors."
Marga Groot ZwaafitnkMD / CommGres
“I had an brainstorm with William about the meeting design of an international conference. In a very relaxed way, he let me see the program in a different light. By asking questions and giving examples of projects from his own considerable experience. This way he inspired me and we were able to improve our first concept to a next level.”
Debra DawsonChief Executive / Design Business Association
“William worked with the DBA to do our event consultancy in 2012 bringing his knowledge and experience to bear on our events programmes working with us to address the challenges when introducing new systems and processes to the way we work. I’m delighted to say that coupled with an extremely hard-working and talented events team at the DBA, 2013′s programmes are delivering against our strategic aims, attracting much higher numbers of delegates and generating far greater levels of profitability. Want to know the secret? Hire William. We recouped our investment on one event alone.”
Faye LeviMarketing Manager / The CFA Institute
"The CFA institute use UK event consultancy company Gallus Events: "We’re all so pleased to see the results of William's strategy come to fruition. We not only saw a big increase in the number of paid delegates, but also in the awareness and traffic to our event site. There's still a lot more that we can do, and I'm sure William's suggestions will be invaluable"
Laura HardieEvent Co-ordinator / Association of Project Safety
"I just wanted to drop you a note to say thank you so much for the last couple of days. For the last 6 months I have felt like I am on a treadmill that I couldn’t get off, but now I can (well after some more hard work but I see the light at the end of the tunnel). You have put the fire back in my belly, so thank you and I am excited to see what the coming months bring working with your proposals"
Kathryn ClarkEvent Manager / NHS confederation
Whilst we have a successful annual conference, we are keen to bring in new ideas to keep the audience engaged and for them to come back year on year. William has delivered a number of workshops for us, giving staff the tools and confidence to plan new and innovative sessions. He has been able to adapt the workshops to meet the needs of the participants. We are still in the early days of planning the 2016 event, but the added value and impetus these workshops have brought to the table, will ensure the continued success and growth of our annual conference.
Nikki SimpsonBusiness Manager / PPA Scotland
William was a massive help to me, giving a second, well-informed perspective not only my events programme but my approach to sponsorship. His fantastic ideas have made me rethink my strategy and I will be making a great deal of changes! I can’t recommend William highly enough and look forward to working with him again in the future.
Emma BossomBusiness Development Director / Royal Aeronautical Society
Thanks to support from Gallus Events we have been able to review the structure of our events team and our event management processes. We have been able to implement best practice models to achieve greater levels of success and deliver enhanced value for our members.
Fraser AllenManaging Director / White Light Media
"I've been working with Gallus Events on an ambitious new whisky festival, to be launched off the back of our World Whisky Day project. I’ve been hugely impressed by the creative thinking that William and his team bring to the process – they have a wealth of ideas for turning every aspect of an event into a talking point that engages and excites the audience. They're also very strong on the practicalities of event management and have a refreshing commitment to delivering profit – as well as remaining flexible and able to tailor their service according to changing circumstances. Recommended!"