Event Consultancy – the association sector
To one quite understands the World of Association events like Gallus Events.
As a former head of three exceptionally busy event departments at the British Bankers’ Association, The Council of Mortgage Lenders and the Institute of Chartered Accountants in England and Wales, our lead consultant William Thomson knows how challenging an environment this can be.
Facing those challenges in such a fast paced environment is a tough challenge and that’s where Gallus Events can help and as our past clients will testify an independent and experienced review by an internationally renowned association events expert can transform your events.
What a review of your events by Gallus Events can lead to:
- An increase in attendance at your events
- An increase in retention of exhibitors and sponsors
- An increase in revenue and a reduction in costs
- An increase in member recruitment and retention
How it works
A Consultant from Gallus Events can work with your Event Manager or can review your department independently.
We offer a strategic approach to your events. Now this isn’t solely about raising income although the financial opportunities clearly play a big part in a strategic review. Events are a wonderful way for associations and other not for profit organisations to commercialise their intellectual property. Events are a fantastic way to show value to your members and can play a crucial role in retaining and recruiting members.
This year Gallus Events have worked with several international associations
Is event consultancy for you?
When considering consultancy we believe the first stage should be to try to benchmark what you’ve already got. Benchmarking can be as refreshing as a cold shower or as painful as a slip in the bath so it’s all down to your attitude to the truth. So let’s see who enjoys getting wet!
- A team of four events professionals
- Managing 60 – 80 events per year
- Generating a revenue between £1.2m – £1.5m
- Profit around £500k shouldn’t be unrealistic
- Some outsourcing resource now and again
A good medium sized trade association or membership body should be looking to generate this level of turnover and a . If you run all your events with an eye on costs you really should be putting this number of great events on for around £500K. So who feels refreshed? And who’s just picked themselves up from the floor?
If you are already at this level, then well done, but you should still undertake a strategic review. Never rest on your laurels.