IBTM World 2015 Review

EIBTM has been renamed and reborn. Welcome IBTM World 2015. This November Reed’s flagship event for the event industry was born again in Barcelona. Hallelujah. Renaming the show gave Reed Exhibitions the opportunity to decide if it would be: reform or revolution. Reform not revolution! In essence not much has changed besides the name and the logo which […]

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The challenges facing events and meetings

In recent years advances in meeting design, behavioural science, ROI methodology, event technology and audience engagement have created the potential for meetings and events to deliver much more value. However we have to stress the word potential. The challenges facing events and meetings The biggest challenge for the business events industry is that we do […]

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