Event sponsorship the need to get creative

Reviewing the current processes and procedures who is your competition? what is your organisation’s Unique Selling Point? reviewing your data identifying your target market Fundamentals of event marketing, sales and sponsorship power of social proofing and how to add that to your events making your event memorable and your messages ‘sticky’ leveraging your organisation’s USP […]

Read More

Event sponsorship strategy

The environment in which we operate, when we sell the main elements of our events, is exceptionally dynamic, and our tried and tested processes and now being tested. And they are straining to cope. However, there is good news: the best events are GROWING their sponsorship and brands are spending MORE money sponsoring events. A […]

Read More

Corporate Charity Golf Days

When I spend time in Scotland my mind and my body wonders to Golf. Scotland is of course the birth place of this sport. For over 600 years men and woman (Mary Queen Of Scots was a very keen Golfer) have knocked a white ball over fairways and greens. Corporate Charity Golf Days have been […]

Read More

How to earn more event sponsorship

Gaining a viable and solid income from sponsors has arguable never been so important for event organisers. But no one would argue that earning every pound or dollar has ever been harder! With a restriction in budgets from your sponsors, a saturation of the events market and stiff competition from every other marketing and sales […]

Read More