To be recognised as true professionals #eventprofs have to adopt more tools: we have to act and be seen to be more professional. Looking at the Event Canvas is a great place to start. Many professions are defined by the tools they use. Just imagine if a car mechanic slipped under the hood of your […]
I would like to think that anyone can learn how to run an amazing event. Even if you are running an annual general meeting, a staff away day, an exhibition, product launch or a conference I see no reason that it can’t be an amazing event. As an industry we have to move away from […]
The Open Championship, Golf’s flagship event in Europe has transformed itself over the last few years as it tries interacting and attracting millennials and gen-z. I visited The Open in 2011 at Royal St George’s Golf Club in Sandwich. I travelled down on the Orient Express and had VIP access to the course: it had […]
It’s been almost two months since we organised the Homeless Hackathon in Glasgow. A Hackathon is a wonderful event format and it allows the organiser to really try to achieve something at the event. It’s less talking and more doing. If you want a short guide to running a Hackathon check out our “What We […]
Throughout my events career (now spanning 20 years) the biggest financial successes I’ve had have been when helping clients to add an exhibition to an established conference. How to add an exhibition to a conference Adding an exhibition to an established conference is still a common approach in the events industry. If it works it […]
Excite don’t just exhibit I attended IBTM in Barcelona last year (as I always do as it’s my local show) and it looked very much like it always does. That’s not a bad thing as IBTM is a good looking show and a bit of familiarity helps when you are trying to find your way […]