event organiser

The benefits of powerful event branding

So what have we learned from a decade or so creating events and supporting organisations who want to change their events? One thing we have seen is that events that have a powerful and distinctive personally via a distinctive brand consistently do well. The benefits of a powerful event brand are exceptionally high! So we […]

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Event sponsorship strategy

The environment in which we operate, when we sell the main elements of our events, is exceptionally dynamic, and our tried and tested processes and now being tested. And they are straining to cope. However, there is good news: the best events are GROWING their sponsorship and brands are spending MORE money sponsoring events. A […]

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