event organiser

The benefits of powerful event branding

So what have we learned from a decade or so creating events and supporting organisations who want to change their events? One thing we have seen is that events that have a powerful and distinctive personally via a distinctive brand consistently do well. The benefits of a powerful event brand are exceptionally high! So we […]

Read More

Event sponsorship strategy

The environment in which we operate, when we sell the main elements of our events, is exceptionally dynamic, and our tried and tested processes and now being tested. And they are straining to cope. However, there is good news: the best events are GROWING their sponsorship and brands are spending MORE money sponsoring events. A […]

Read More

Using events to bring your brand to life

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event: using events to bring your brand to life All the ten examples […]

Read More