Event Review: Event Strategy, London, May 2016

I always try, if possible, to attend an event every month. However the last few months have conspired to make it pretty hard to get out and spend a day at an event. So I was delighted that the Association of Association Executives allowed me to attend the first day of their “Event Strategy” event […]

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Using events to bring your brand to life

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event: using events to bring your brand to life All the ten examples […]

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The five keys to great conference content

At the end of February we supported Practically Perfect PA to run their second “Assist Conference”. They reached their target of 100 PAs just a few days before the date of the conference, and everyone was delighted to have sold out the event. And the key to 100s PAs and one sell out event? Content. Content […]

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Going Vegetarian at Events

One of my favourite columnists is the environmentalist George Monibot. He’s a rather opinionated fella (kind of helpful if you are going to write your opinions I guess) and I was particularly struck by one of his articles a few months back. I referenced the article in a piece I wrote about having a controversial KEYNOTE speaker. Basically he […]

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