Event Review: Event Strategy, London, May 2016

I always try, if possible, to attend an event every month. However the last few months have conspired to make it pretty hard to get out and spend a day at an event. So I was delighted that the Association of Association Executives allowed me to attend the first day of their “Event Strategy” event […]

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Using events to bring your brand to life

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event: using events to bring your brand to life All the ten examples […]

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