How The Weather Can Ruin Your Event
While it can obviously be difficult to predict the weather months in advance, there are several steps you can take to avoid it being as big a problem. How the weather can ruin your event……….
Let’s set the scene.
You’ve spent months on end planning for your event. You’ve got your marketing strategy down to a tee and have hundreds upon hundreds of guests booked to come along.
It’s all going swimmingly and then, on the actual day of the event, it chucks it down, leaving your guests saturated right the way through.
They all leave feeling disappointed that the event hadn’t prepared for the weather in advance, and doubt they’ll return in the future. It’s not gone well.
These circumstances happen all too often in the event industry, especially when it comes to outdoor music festivals.
While it can obviously be difficult to predict the weather months in advance, there are several steps you can take to avoid it being as big a problem.
Seven ways the weather could impact outdoor events, and some tips on what you should do to guard against it
If you’re hosting an outdoor event, or any kind of festival where guests will be based outside, flooding can pose a real risk in adverse weather conditions.
Having an extensive rainfall during your event will not only leave your guests looking like drowned rats, but it also could damage staging, lighting, equipment, tents, marquees, and all sorts of other things.
Therefore, putting flood prevention measures in place, such as large concrete barriers (that interlock like this), water storage containers or extra vegetation, could go a long way towards limiting the issue.
2. Arrival of speakers/acts
Adverse weather conditions can make it difficult for people to easily attend your event – and that includes your guest speakers or acts as well.
Rain, fog, snow, ice, thunder and lightning can all stop planes from flying and cars from driving, so make sure your special guests arrive in plenty of time before the event kicks off.
Otherwise, your guests could be left feeling angry and incredibly disappointed if the acts/speakers they booked to see don’t turn up.
When there’s rain, there’s umbrellas, and when there’s umbrellas at an outdoor festival, there’s a fairly limited view.
Guard against this by making sure the stage is visible to everyone, and add large screens around the venue to enable your guests to clearly see what is happening in front of them.
Prior to the start of an event, huge queues of people can form, desperately waiting to get inside. While this may be part and parcel of going to an event, during bad weather conditions, queuing systems can become incredibly problematic.
After all, nobody likes to get wet, overheat or hang around in horribly windy environments.
Therefore, when the weather is bad, guests are more likely to become frustrated and uncomfortable when queueing, which could potentially lead to crowd surges when trying to escape the weather.
As such, this could lead to guests becoming crushed and potentially injured.
While having sunny weather at an event is normally a good thing, the sun’s warm rays could leave people feeling dehydrated and potentially suffering from heatstroke.
Because of this, guests will therefore have a much-increased demand for drinking water, piling the pressure on you as the event’s host to have it readily available.
6. Medical Pressure
In extreme weather conditions, medical staff tend to be a lot busier than they would have been otherwise. This is because, as mentioned already, attendees can potentially suffer from dehydration and heatstroke in sunny conditions, pneumonia and hypothermia in wet conditions, or debris-related injuries in windy conditions.
Anything becomes possible when the weather is at its worst, so make sure you conduct a risk assessment for your event beforehand to ensure you are equipped to deal with even the worst scenario.
Pyrotechnics are a huge element of many events these days, and are often used to mark the climax or finale.
However, in extreme weather conditions, it’s not possible to use them for fairly obvious safety reasons – setting a firework off in high winds could be disastrous, for example.
Nonetheless, having a lack of pyrotechnics could influence a guest’s overall enjoyment of an event. Often, firework displays are one of the main things that stick in the mind and leave a lasting impression. Without them, your event could lose a certain element of pizazz about it, so make sure you have other weather-friendly alternatives ready and waiting if needs be.
Guest post by
Annie Button. A Portsmouth (England) based writer, she likes to share her experiences and knowledge through her blog posts and has written for various online and print publications. Follow Annie on Twitter: @anniebutton1994