10 Practical Event Technology Tips
We have been pretty vocal about Technology these last few weeks as we build up to Tech-Fest - our event which is happening in London on the 18th June. That’s because as Event Consultants we’ve worked with every size of events business and we’ve discovered that there is no technological ‘Holy Grail’. However on a few occasions, while helping organisations, introducing the right technology has been a savior.
With another string to your bow let us sharpen those arrows
An understanding of event technology is now one of the ‘key skills’ of a great, well rounded organiser. So with that in mind here are our top ten practical technology tips!
1. Technology is an option within your events; it is not the only solution. You have to weigh up pros/cons and look at impact and difficulties that technology may bring.
2. Technology has to add value and you should be able to demonstrate in detail how your chosen technology can do this: it is not a vanity purchase.
3. Open your mind and do look at every technological option as there are potentially very big benefits to be found even from free technologies.
4. Technology moves very quickly and so must you. Here’s a few sites and people who will help you if you read their fantastic output! Michael Heipel, GianFranco Chicco, Julius Solaris, Corbin Ball, Events Guru and the Meeting Innovator
5. Focus on the attendee experience. “What added value does your chosen technology bring to the attendee?”
6. The ‘back office’ view is as important at the front of house appearance. Sometimes technology can save the organiser time behind the scenes allowing you to focus on adding value.
7. Do as you do, not as you say. There is no better way to stay on top of technology than by immersing yourself in it.
8. Event technology is becoming a specialism so be open to paying an unbiased specialist for their advice.
9. Shop around. Use recommendations and network to find the best technologies out there.
10. You get what you pay for. If you are paying little or nothing for technology then you are likely to get only the basic functionality. That may be enough but with an increase in spend could come more efficiency. So always look at the options.
Good luck and happy hunting!