Comments on: Sorry but you don’t represent me http://www.gallusevents.co.uk/2012/03/sorry-but-you-don%e2%80%99t-represent-me/ Thu, 30 May 2013 13:16:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Hellen Bveridge http://www.gallusevents.co.uk/2012/03/sorry-but-you-don%e2%80%99t-represent-me/#comment-171 Hellen Bveridge Thu, 29 Mar 2012 16:57:53 +0000 http://www.gallusevents.co.uk/?p=919#comment-171 It's reprehensible that the association representing such a vibrant industry as our own just don't seem able to get the communications strategy right, but unfortunately they aren't alone. (In their defence, their membership fee is considerably less than a lot of other organisations, even if the benefit list is small.) The golden age of associations is past, for many their raison d'etre, to connect individuals and share information has been superceded by social media. Here networks can be created that cross cultural and continental divides, instantaneously and without the input of a curator. ACE's social media strategy also shows the dangers of being reactive rather than sitting back and creating a proper, coherent plan before diving in. Just as desktop publishing software democratised the publishing industry in the 1990's so has social media democratised communication. But, as then, just because everyone can do something doesn't mean that they can do it well without some form of education. It’s reprehensible that the association representing such a vibrant industry as our own just don’t seem able to get the communications strategy right, but unfortunately they aren’t alone. (In their defence, their membership fee is considerably less than a lot of other organisations, even if the benefit list is small.)

The golden age of associations is past, for many their raison d’etre, to connect individuals and share information has been superceded by social media. Here networks can be created that cross cultural and continental divides, instantaneously and without the input of a curator.

ACE’s social media strategy also shows the dangers of being reactive rather than sitting back and creating a proper, coherent plan before diving in. Just as desktop publishing software democratised the publishing industry in the 1990′s so has social media democratised communication. But, as then, just because everyone can do something doesn’t mean that they can do it well without some form of education.

]]> By: Gemma Pears http://www.gallusevents.co.uk/2012/03/sorry-but-you-don%e2%80%99t-represent-me/#comment-168 Gemma Pears Mon, 19 Mar 2012 20:16:56 +0000 http://www.gallusevents.co.uk/?p=919#comment-168 Very interesting and valid comments. I hope many other organisations similar to the ACE take a look at this post with an open mind (including ACE) and apply changes to better themselves. Very interesting and valid comments. I hope many other organisations similar to the ACE take a look at this post with an open mind (including ACE) and apply changes to better themselves.

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