Events Consultants

Welcome To Gallus Events

Strategic Event Planning

Strategic Event Planning

Building high functioning teams, business development and partnerships, integrating event technology, organisational development, running more events, running better events, restructuring teams and departments.

Improving An Event

Improving An Event

Designing all manner of events. Looking at the atmosphere, environment, customer journey, use of technology, sustainability and experiential elements. Focusing on engagement, interaction and amplification.

Enhancing The Bottom Line

Enhancing The Bottom Line

Looking at your sales approach and analysing and bench marking your pricing. Focusing on costs and expenditure. Gallus Events normally find savings of £1000s within the first day of our consultancy.

Meeting Design

Meeting Design

We can evaluate your content and use meeting design techniques to improve your conferences, seminars, staff away days and workshops.

Online Events

Online Events

Taking your events online, choosing the right technology, hybrid events, pricing, sponsorship and all types of digital events content.

Sustainability

Sustainability

Making your events more sustainable. Explaining the how and the why and helping you communicate to your stakeholders.

Hi, I'm William Thomson.

CEO and Head Event Consultant

I have over twenty years experience in dealing with every aspect of an event, working as an event consultant for almost ten years.

My journey as an event consultant started after I published my first book, “Successful Events For Not For Profit Organisations” Since then, I have been regarded as a leading voice in the event industry.

I have been fortunate to work with some impressive clients, including some of the largest membership bodies in Europe. I have also worked on many commercial events, including the world’s biggest event company and one of the UK’s largest events companies.

I ran my first online event in 2008 and my first paperless event the same year. As a Meeting Designer, and past Curator of Europe’s first Event Technology event, I work at the cutting edge of events.

I have built up a vast knowledge of the business of events. Very few events consultants have been able to see the inner workings of over forty different events companies.

Spreading my knowledge and experience is what drives me as an events professional. I have presented on various aspects of events across the World and I am regularly quoted in the event industry press. I have written articles for many of the top events publications.

My blog is regularly listed as one of the most influential resources for events professionals.

Read more about William

Hiring William will accelerate your event business

How an event consultant can help you create better events

Generate more revenue

Generate more revenue

Support your tech decisions

Support your tech decisions

Improve your event marketing

Improve your event marketing

Increase Event Sponsorship

Increase Event Sponsorship

  • Event Health Check

    After attending your event, William presents a detailed report covering over fifteen aspects of your event. These include logistical aspects as well as analysing the engagement, interaction and amplification of the event. Of course, this isn’t a simple analysis. Each section comes with specific, tailored and practical solutions — a guaranteed way to improve and future proof your next major event.

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  • Department Refresh

    The world of events is changing, and every organisation has to ensure that they are not only keeping up with that change but are preparing for the future. Over several days William will analyse every aspect of your events department. Using his tried and tested Six S Review, William shines a light into every aspect of your events.

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  • Tailored Consultancy

    William will deliver an exceptionally detailed report on almost any aspect of an individual event, group of events or your overall events business. From analysing the customer journey through to redesigning your programme, William can offer guidance, passion and vision. His reports are practical and always come with a detailed timeline showing quick wins and longer-term goals.

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Thought Leadership In The World of Events

Follow one of the world's leading event blogs and the Re:Event podcast

  • DOWNLOAD NOW

    SUCCESSFUL EVENTS FOR NOT FOR PROFIT ORGANISATIONS

    Grab a free digital copy and make your association events more successful.

    EMAIL FOR A COPY

FREE ONE HOUR CALL WITH WILLIAM

No commitment call to discuss any aspect of your events

To Arrange A Call Simply Drop Me A Note

The most detailed analysis of every aspect of your events

Our Six S Approach to analysing your events

Hear what our clients have to say

Andy Burman

Andy Burman

Chief Executive / The British Dietetic Association

"We now have a new model for future events and demonstrated an ability to engage with our members in new and exciting ways. This was only achievable by working with William's team at Gallus Events"

Nicky Christmas

Nicky Christmas

Founder and Editor / Practically Perfect PA

"We wanted to create a dynamic, creative and innovative event that delivered top quality content. We wouldn't have been able to deliver this type of event without the support and direction from Gallus Events. I must say that working alongside their team I learned a tremendous amount”

Sallie Coventry

Sallie Coventry

Portfolio Director / IBTM Events, Reed Trave, Exhibitions

"Gallus Events detailed consultancy hit the nail on the head. By adopting their planned and strategic approach to the content, for all of our seven shows, the educational programme will play an important role in increasing the number of visitors and hosted buyers to our shows. It will also play a role in recruiting, recapturing and retaining exhibitors."

Debra Dawson

Debra Dawson

Chief Executive / Design Business Association

“William worked with the DBA to do our event consultancy in 2012 bringing his knowledge and experience to bear on our events programmes working with us to address the challenges when introducing new systems and processes to the way we work. I’m delighted to say that coupled with an extremely hard-working and talented events team at the DBA, 2013′s programmes are delivering against our strategic aims, attracting much higher numbers of delegates and generating far greater levels of profitability. Want to know the secret? Hire William. We recouped our investment on one event alone.”

Andy Burman

Andy Burman

Chief Executive / The British Dietetic Association

"After many years of delivering a routine annual conference format, the BDA decided a complete review of its leading event was required. The feedback has been immensely positive and other associations are now asking us how we did what we did. This shows we have delivered something truly innovative and ground breaking, something we are very proud of."

Faye Levi

Faye Levi

Marketing Manager / The CFA Institute

"The CFA institute use UK event consultancy company Gallus Events: "We’re all so pleased to see the results of William's strategy come to fruition. We not only saw a big increase in the number of paid delegates, but also in the awareness and traffic to our event site. There's still a lot more that we can do, and I'm sure William's suggestions will be invaluable"

Laura Hardie

Laura Hardie

Event Co-ordinator / Association of Project Safety

"I just wanted to drop you a note to say thank you so much for the last couple of days. For the last 6 months I have felt like I am on a treadmill that I couldn’t get off, but now I can (well after some more hard work but I see the light at the end of the tunnel). You have put the fire back in my belly, so thank you and I am excited to see what the coming months bring working with your proposals"

Kathryn Clark

Kathryn Clark

Event Manager / NHS confederation

"Whilst we have a successful annual conference, we are keen to bring in new ideas to keep the audience engaged and for them to come back year on year. William has delivered a number of workshops for us, giving staff the tools and confidence to plan new and innovative sessions. He has been able to adapt the workshops to meet the needs of the participants. We are still in the early days of planning the 2016 event, but the added value and impetus these workshops have brought to the table, will ensure the continued success and growth of our annual conference"

Nikki Simpson

Nikki Simpson

Business Manager / PPA Scotland

"William was a massive help to me, giving a second, well-informed perspective not only my events programme but my approach to sponsorship. His fantastic ideas have made me rethink my strategy and I will be making a great deal of changes! I can’t recommend William highly enough and look forward to working with him again in the future"

Emma Bossom

Emma Bossom

Business Development Director / Royal Aeronautical Society

"Thanks to support from Gallus Events we have been able to review the structure of our events team and our event management processes. We have been able to implement best practice models to achieve greater levels of success and deliver enhanced value for our members."

Fraser Allen

Fraser Allen

Managing Director / White Light Media

"I've been working with Gallus Events on an ambitious new whisky festival, to be launched off the back of our World Whisky Day project. I’ve been hugely impressed by the creative thinking that William and his team bring to the process – they have a wealth of ideas for turning every aspect of an event into a talking point that engages and excites the audience. They're also very strong on the practicalities of event management and have a refreshing commitment to delivering profit – as well as remaining flexible and able to tailor their service according to changing circumstances. Recommended!"

Jary Bass

Jary Bass

/ AO Foundation

"Having Gallus Events interact with many different stakeholders within our organization helped us to discover the opportunities to strengthen our event teams. Following the consultancy we can more easily see the synergies among our event teams. We have been able to ensure alignment, improve efficiency and increase the value of our educational offering.”

Richard Nicholl

Richard Nicholl

Head of Conferences / Royal Aeronautical Society

"William delivered the “Creatively Engaging a Conference Audience” training course in house for the RAeS to help us develop a more creative approach to our learning events. The session was very interactive and engaging and our conference producers learned a great deal from the day. Highly recommended”

Sharon Gunn

Commercial Director / ICAEW

“Unlike any association events professional I have ever met. William displays a uniquely practical and strategic approach to events. He made a significant impact at the ICAEW”

Michael Coogan

Director General / Council of Mortgage Lenders

“Within five days at the CML William had created a road map for change which led to a year on year increase in profit and delegate attendance.”

Pauline Coulter

Commercial Director / Association of Corporate Treasurers

“Over that last six months William has been our ‘go to guy’ if we are challenged in any area within our events business. This year William has already helped us integrate a Mobile App for our annual event and Social Media across our business.”

Nigel Steffens

Chief Executive / FESPA

“William was our keynote speaker at our annual General Secretary event in and is helping all our 28 associations make the most of their events. He is a truly inspirational figure in the world of events.”

Claire Davis

Claire Davis

Deputy Chief Executive / Association for Art History

"We worked with William (Gallus Events) towards improving and growing our audience and market for our Annual Conference. It was a hugely insightful and productive process that benefited greatly from Williams expertise and generosity with ideas and approaches. It's been great working with you, I've learned a lot and would be happy to work together again in the future.”

Much of William's work is helping organisations deliver better content

How William breaks down all content

William in the press

William’s blog post for Conference News

William appeared on the panel at Conference News Question Time at CONFEX

William’s contribution to Exhibition News “Shaping The Industry”

Guest Expert in Exhibition News

William announced as Judge for the Event Blogger category at UK Blog Awards

Bizzaboo’s 20 Must Read Event Management Blog’s include William’s Gallus Events Blog

Capttera 16 Event Resources to Plan Your Next Event include William’s Gallus Events Blog

William’s interview with Eventbrite on Running an #EventTech Event

Overcoming Event Technology Fears in Exhibition news

William’s contribution to Event Tech article in Event Magazine

William was interviewed by Kongres Magazine about Meeting Design (page 34-35)

Evenz Hub Top 20 Event Blogs

Endless Events 40 Outstanding Event Industry Blogs

PCMA Convene “Hacking Homelessness”

PCMA Convene “Can the Meetings Industry Hack Homelessness”

The Ultimate Guide to Event Management Blogs

Smart meetings “How a Hackathon can move beyond a cliche”

Raconteur’s “Four technologies to change events”