Welcome to Gallus Events

Gallus Events are meeting designers, event organisers and event consultants. We organise experiences and we help other organisers turn their events into experiences. We specialise in bringing brands to LIFE.

Strategic Event Planning

Strategic Event Planning

Building high functioning teams, business development and partnerships, integrating event technology, organisational development, running more events, running better events, restructuring teams and departments.

Improving An Event

Improving An Event

Designing all manner of events. Looking at the atmosphere, environment, customer journey, use of technology, sustainability and experiential elements. Focusing on engagement, interaction and amplification.

Enhancing The Bottom Line

Enhancing The Bottom Line

Looking at your sales approach and analysing and bench marking your pricing. Focusing on costs and expenditure. Gallus Events normally find savings of £1000s within the first day of our consultancy.

Meeting Design

Meeting Design

We can evaluate your content and use meeting design techniques to improve your conferences, seminars, staff away days and workshops.

Online Events

Online Events

Taking your events online, choosing the right technology, hybrid events, pricing, sponsorship and all types of digital events content.

Marketing

Marketing

Event marketing, using social media, live blogging, use of recorded content, content marketing strategy.

Hi, I'm William Thomson.

CEO and Head Consultant at Gallus Events

William Thomson has almost twenty years experience in dealing with every aspect of an event. William has been carrying out event consultancy for almost ten years.

A published author of “Successful Events For Not For Profit Organisations” William has been a leading voice in the event industry for many years.

William has an impressive list of past clients including some of the largest membership bodies in Europe. William has also worked with the world’s biggest event company Reed Exhibitions and one of the UK’s largest events companies The Concerto Group.

Along with his experience William also looks to the future. As a Meeting Designer and past Curator of Europe’s first Event Technology event William works at the cutting edge of events.

William has a vast knowledge of the events business and can be seen speaking on various aspects of events across the World. William is also regularly quoted in the event industry press and has written articles and blogs for many of the top event publications on many aspects of event management and event consultancy

 

Read more about William

Hear what our clients have to say

Andy Burman

Andy Burman

Chief Executive / The British Dietetic Association

We now have a new model for future events and demonstrated an ability to engage with our members in new and exciting ways. This was only achievable by working with William's team at Gallus Events.

Nicky Christmas

Nicky Christmas

Founder and Editor / Practically Perfect PA

"We wanted to create a dynamic, creative and innovative event that delivered top quality content. We wouldn't have been able to deliver this type of event without the support and direction from Gallus Events. I must say that working alongside their team I learned a tremendous amount”

Sallie Coventry

Sallie Coventry

Portfolio Director / IBTM Events, Reed Trave, Exhibitions

"Gallus Events detailed consultancy hit the nail on the head. By adopting their planned and strategic approach to the content, for all of our seven shows, the educational programme will play an important role in increasing the number of visitors and hosted buyers to our shows. It will also play a role in recruiting, recapturing and retaining exhibitors."

Debra Dawson

Debra Dawson

Chief Executive / Design Business Association

“William worked with the DBA to do our event consultancy in 2012 bringing his knowledge and experience to bear on our events programmes working with us to address the challenges when introducing new systems and processes to the way we work. I’m delighted to say that coupled with an extremely hard-working and talented events team at the DBA, 2013′s programmes are delivering against our strategic aims, attracting much higher numbers of delegates and generating far greater levels of profitability. Want to know the secret? Hire William. We recouped our investment on one event alone.”

Andy Burman

Andy Burman

Chief Executive / The British Dietetic Association

"After many years of delivering a routine annual conference format, the BDA decided a complete review of its leading event was required. The feedback has been immensely positive and other associations are now asking us how we did what we did. This shows we have delivered something truly innovative and ground breaking, something we are very proud of."

Faye Levi

Faye Levi

Marketing Manager / The CFA Institute

"The CFA institute use UK event consultancy company Gallus Events: "We’re all so pleased to see the results of William's strategy come to fruition. We not only saw a big increase in the number of paid delegates, but also in the awareness and traffic to our event site. There's still a lot more that we can do, and I'm sure William's suggestions will be invaluable"

Laura Hardie

Laura Hardie

Event Co-ordinator / Association of Project Safety

"I just wanted to drop you a note to say thank you so much for the last couple of days. For the last 6 months I have felt like I am on a treadmill that I couldn’t get off, but now I can (well after some more hard work but I see the light at the end of the tunnel). You have put the fire back in my belly, so thank you and I am excited to see what the coming months bring working with your proposals"

Kathryn Clark

Kathryn Clark

Event Manager / NHS confederation

Whilst we have a successful annual conference, we are keen to bring in new ideas to keep the audience engaged and for them to come back year on year. William has delivered a number of workshops for us, giving staff the tools and confidence to plan new and innovative sessions. He has been able to adapt the workshops to meet the needs of the participants. We are still in the early days of planning the 2016 event, but the added value and impetus these workshops have brought to the table, will ensure the continued success and growth of our annual conference.

Nikki Simpson

Nikki Simpson

Business Manager / PPA Scotland

William was a massive help to me, giving a second, well-informed perspective not only my events programme but my approach to sponsorship. His fantastic ideas have made me rethink my strategy and I will be making a great deal of changes! I can’t recommend William highly enough and look forward to working with him again in the future.

Emma Bossom

Emma Bossom

Business Development Director / Royal Aeronautical Society

"Thanks to support from Gallus Events we have been able to review the structure of our events team and our event management processes. We have been able to implement best practice models to achieve greater levels of success and deliver enhanced value for our members."

Fraser Allen

Fraser Allen

Managing Director / White Light Media

"I've been working with Gallus Events on an ambitious new whisky festival, to be launched off the back of our World Whisky Day project. I’ve been hugely impressed by the creative thinking that William and his team bring to the process – they have a wealth of ideas for turning every aspect of an event into a talking point that engages and excites the audience. They're also very strong on the practicalities of event management and have a refreshing commitment to delivering profit – as well as remaining flexible and able to tailor their service according to changing circumstances. Recommended!"

Jary Bass

Jary Bass

/ AO Foundation

"Having Gallus Events interact with many different stakeholders within our organization helped us to discover the opportunities to strengthen our event teams. Following the consultancy we can more easily see the synergies among our event teams. We have been able to ensure alignment, improve efficiency and increase the value of our educational offering.”

Richard Nicholl

Richard Nicholl

Head of Conferences / Royal Aeronautical Society

William delivered the “Creatively Engaging a Conference Audience” training course in house for the RAeS to help us develop a more creative approach to our learning events. The session was very interactive and engaging and our conference producers learned a great deal from the day. Highly recommended”

Dorsha Thompson

Dorsha Thompson

Event Assistant / Portland

Thank you once again for the training session last week. It was very insightful and motivating. I hope to work with you again in the near future.

Susan Ross

Susan Ross

Central Operations Manager / British Heart Foundation

Many thanks for your time, it was very useful and I am sure our conference, and future conferences, will benefit from it.

Sharon Gunn

Commercial Director / ICAEW

“Unlike any association events professional I have ever met. William displays a uniquely practical and strategic approach to events. He made a significant impact at the ICAEW”

Michael Coogan

Director General / Council of Mortgage Lenders

“Within five days at the CML William had created a road map for change which led to a year on year increase in profit and delegate attendance.”

Pauline Coulter

Commercial Director / Association of Corporate Treasurers

“Over that last six months William has been our ‘go to guy’ if we are challenged in any area within our events business. This year William has already helped us integrate a Mobile App for our annual event and Social Media across our business.”

Nigel Steffens

Chief Executive / FESPA

“William was our keynote speaker at our annual General Secretary event in and is helping all our 28 associations make the most of their events. He is a truly inspirational figure in the world of events.”

Thought Leadership

Follow our blog posts and Re:Event podcast